Top 10 Video Converter to MP4 Recommended (Free & Paid) 2023 Updated

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by Brian Fisher Proven solutions

MP4 is considered to be a universal format owing to the fact that it is compatible with the majority of the players, devices, and programs. A lot of players and devices only support MP4 as their format and for them converting your videos to MP4 becomes essential. So, if you have a media file in any other format that you are unable to play and access, the most feasible solution is to convert it to MP4. There are several tools and programs available to get the conversion done. Know about the top video converter MP4 programs in the following parts of the topic. We have converted the free as well as the paid tools so that you can choose the ones that best meet your requirements and budget.

Part 1: How to Convert Any Video to MP4 on Windows/Mac?

There is no dearth of conversion tools but selecting the right one is important so that the process of conversion is fast and results in quality files. One of the best tools that we recommend in this category is Wondershare UniConverter that can work on Windows and Mac systems and is a paid software with multiple subscription options. Using software media files can be converted to MP4, MOV, FLV, and over 1000 formats without any loss in quality. The software has a rich experience of more than 10 years which makes the program reliable. The unremitting efforts of 1000 R&D personnel at Wondershare ensure that each user get the best conversion in a hassle-free manner. Convert your files with a peace of mind using the best Wondershare UniConverter.

Steps to convert any video to MP4 using Wondershare UniConverter

Step 1

Launch the Wondershare Video Converter MP4 and add media files.

Launch the installed Wondershare UniConverter on your system and from the main interface select the Video Converter tab. Click on the + Add Files icon on the left corner or click on the + sign at the centre to browse and load the local videos to be converted. Multiple files for batch conversion can be added.

Step 2

Choose MP4 as the target format.

At the bottom-left corner, expand the drop-down menu at the Output Format and choose MP4 as the desired target format from the Video list. You can keep the quality as the source file or select from the available options. You can even customize the format as needed by changing its parameters like bitrate, frame rate, quality, encoder, resolution, and more. You can edit the file parameters by clicking on the pen icon next to the selected resolution.

Step 3

Convert videos to MP4.

The File Location will let you choose the desktop folder to save the converted files. Finally, tap on the Start All button at the bottom-right corner to start with the file conversion process.


Upon completion, check the converted MP4 files at the folder on the desktop or at the Finished tab on the software interface.
Wondershare works as an excellent video converter mov to mp4, video converter mkv to MP4, video converter avi to mp4, and several others using the above steps.

Part 2: How to Convert Any Video to MP4 on Windows/Mac?

There are several freeware programs for converting your files are available as well. Listed below are some of the popular software in the category.

1.Freemake Video Converter

This is free-to-use software that is available for Windows system. The tool allows converting your media files into over 500 formats.


  • This free mp4 video converter supports over 500 formats for conversion
  • Option to download and convert online videos
  • Video merging allowed
  • 4K and HD video conversion supported


  • No Mac supports
  • The conversion speed is not very fast
  • The process of file conversion is cumbersome

2.Wondershare Free Video Converter

This is a free version of the Wondershare UniConverter software that supports file conversion in lossless quality.


  • Video conversion in over 1000 formats and devices
  • Video Merging
  • VR Conversion
  • Video download from YouTube
  • Video editing


  • Comes with ads
  • Files come with a watermark
  • Recording can be done only for 1 minute but you can remove this restriction with the paid and upgraded version
  • File transfer can be done only for 5 files

3.Free HD Video Converter Factory

Files in more than 500 formats can be quickly converted to your Windows system using this program.


  • 4K, HD, FHD, and other videos can be converted into high quality
  • Batch conversion supported
  • Supports video download and upload
  • Easy to use interface


  • No Mac supports for this free mp4 video converter
  • To enjoy the complete features of the software you need to opt for the paid premium version
  • Software loading time is quite long


Use this multi-platform tool to convert files in all popular formats.


  • All multimedia files including the ones on the disc can be converted
  • Multi-platform support
  • Batch scanning
  • Option to crop and resize video


  • Files can be converted only to MKV and MP4 format
  • Multiple clips cannot be mixed
  • The process of file conversion is too complicated and not apt for the beginners and normal users

5.Any Video Converter

This is another popularly used free tool that allows converting your files to MP4 and a host of other common formats.


  • Support to a wide range of formats
  • Effects can be added after the conversion
  • Windows and Mac support


  • Tries installing addition programs during the setup
  • Request buying AVC Pro after every conversion
  • Output formats are limited

Part 3: Other Top 4 Paid Video Converter to MP4.

We have shortlisted a few more popular paid programs for converting your video to MP4 and other formats as below.

1.Movavi Video Converter

This is a Windows and Mac-based program that allows converting media files in over 180 formats. The files can be processed as well as compressed without any quality loss using the program. There is also the option to trim and merge the created videos. If required you can even insert the subtitles to the processed files. Batch processing is supported and the interface is simple that makes the program apt for all types of users.

2.Apowersoft Video Converter Studio

Using this program, the media files can be converted to a wide range of formats in lossless quality. Additionally, the software also works as an excellent video editor, player, and downloader where online videos can be downloaded for offline playback. You can even record your system screen using the software. The interface is simple and the process of conversion is fast.


This is a full GPU accelerated software that supports a host of functions including video conversion, editing, enhancing, making GIF, and much more. Using the software, you can customize the videos by cutting, merging, cropping, adding subtitles, effects, and more. Additional features include stabilizing video, correcting fisheye, removing noise, enhancing videos, and more.

4.DVDFab Video Converter

This is a featured pack video conversion tool that allows converting files in 1080p, 4K, 5K, and 8K quality. Over 1000 formats are supported for the conversion and there is an option for customizing and setting the video and audio parameters as needed. Using the software, you can add the titles and the subtitles, add background music and edit your files in an array of manner. The conversion speed is fast and the tool is available for the Windows system.

Part 4: Difference between these 10 video converters.

The table below compares the above listed 10 tools on various parameters so that you can choose the one that best matches your requirements.

Output Quality
Additional Features
Wondershare UniConverter 30X Times - Super Fast Lossless quality
  • Edit and customize files
  • Download videos from more than 10,000 sites
  • Video Recording
  • Compress Video
  • Video Transfer
$39.95 for one year
Freemake Video Converter Slow Decent
  • File burning to disc
  • Subtitle import
  • Merging of Files
Wondershare Free Video Converter Fast Lossless
  • Video Download from YouTube
  • Online video recording for 1 minute
  • Video editing
Free HD Video Converter Factory Fast Decent
  • Conversion in more than 300 formats
  • Video Editing
  • Download online files
Handbrake Fast Decent
  • Video cropping and resizing supported
  • Batch scanning and queueing of encodes
  • VFR and CFR support
Any Video Converter Slow Decent
  • Download Video Online
  • DVD Conversion
  • Video Recording
Movavi Video Converter Fast Lossless
  • Edit videos
  • Subtitles Editor
  • Compress Files
$49 one year
Apowersoft Video Converter Studio Slow Good
  • Convert HD video
  • Simplest Interface
$69 for lifetime
VideoProc Fast Good
  • Built-in Media Downloader
  • Simple Screen Recorder
$37.99 for lifetime
DVDFab Video Converter Fast High Quality
  • Customize Video Parameters
  • Bulit-in Video Editor
$64.99 for lifetime

Brian Fisher

chief Editor

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