How to Adjust The Social Media Specs to Make A Better Post
Do you know you can reach and engage people, grow and show off your brand in a new dimension? For your convenience and productivity, we've profiled a brand secret to get your products stunning with an image or video by exploring the perfect and recommended social media specs.
Part 1. Exclusive Specs for Different Social Platforms
A brand owner, online course creator, or another professional who wants his/her business booming with impressive engagements from a social media community by posting a mere photo or video, should know and carefully understand the recommended formats, dimensions, and specs to use for a paid or sponsored post on the preferred social media site.
YouTube Ad Specs
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YouTube Video Size
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YouTube Video Length
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YouTube Video Formats
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YouTube Aspect Ratio
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YouTube Resolution
Standard Video:
If you've created or are about creating a video to post or share on YouTube, know that the video can't exceed 256GB.
As Video:
Note that YouTube ads don't exceed 128GB.
Display Ads:
Never decide or think that you would be granted permission to upload a display ad that's more than 128GB.
Shorts:
There are no restrictions on the file size, provided that it doesn't exceed 128GB and the required video length.
Standard Video:
For standard YouTube videos, the maximum Video length Youtube would permit is 12hours or 720 minutes.
As Video:
If someone is considering youtube video specs, the recommended length for: Skippable ads: 5 seconds; Non-skippable ads: 15 seconds maximum; Bumper ads: 5-6 seconds.
Display Ads:
Recommended length for display ads includes; Skippable ads: doesn't have a specified video length, but it's skippable after the first 5 secs; Non-skippable ads: 15 seconds maximum; Bumper ads: 5-6 seconds.
Shorts:
YouTube users can share a video ranging from 15 - 60 seconds (one minute video) at max.
Standard Video:
If the video is not in MOV, MPEG-1, MPEG-2, MPEG4, MP4, MPG, AVI, WMV, MPEG-PS, FLV, 3GPP, WebM, DNxHR, ProRes, CineForm, or (h265) format, convert it to any of the listed formats.
As Video:
Youtube only permits videos in MOV, MPEG4, MP4, AVI, WMV, MPEG-PS, FLV, 3GPP, and WebM formats to be posted as Ads.
Display Ads:
Youtube Display Ads supports only MOV, MPEG4, MP4, AVI, WMV, MPEG-PS, FLV, 3GPP, and WebM (h265). There's no way to advertise with a video that's not in one of these formats.
Shorts:
YouTube Shorts only support video formats that include MOV, MPEG4, MP4, AVI, WMV, MPEG-PS, FLV, 3GPP, and Web (h265) formats.
PC:
If you're making a post specifically for PCs, consider cropping youtube video aspect ratio to 16:9.
Android & iPhone:
For Android and iOS devices, it's 9:16. Don't bother picking an aspect ratio before making a post, as the YouTube app automatically modifies the video and plays it in a way that fits the screens whether they're placed vertically or horizontally.
Standard Video:
For a YouTube standard video, resolutions ranging from 2160p: 3840x2160 to 240p: 426x24 are recommended.
As Video:
If it's an ad video, use a suitable resolution from [2160p: 3840x2160 to 240p: 426x24].
Display Ads:
Similarly, display Ads resolutions are the same as that of ads video, so resolutions from [2160p: 3840x2160 to 240p: 426x24] are recommended.
Shorts:
Can only be shared in any resolution from [2160p: 3840x2160 to 240p: 426x24].
Facebook Specs
1. Facebook image specs
2. Facebook Video Ad Specs
3. Facebook Carousel Ad Specs
Format and Size 
The recommended specs for both image and video ads are ... JPG, PNG, mp4, MOV, or GIF, and the maximum required sizes for a single image and video are 30 MB an 4 GB respectively.
Aspect Ratio
It supports other aspect ratios, but the ... best ratio is 1:1.
Resolution
Facebook Carousel supports high resolutions, ... but the least resolution to start with is 1080 x 1080 pixels.
Text Requirements
The Recommended text requirement for Facebook ... Carousel ad specs, includes headline – 40 characters, description – 30 characters, and primary text is 125 characters.
Video Duration
The video duration for Facebook carousel ads ... can range from 1 second to 241 minutes at maximum.
4. Facebook Collection Ad Specs
Format and Size
Your file format for both images and video includes... JPG, PNG, MOV, MP4, and GIF, while the maximum file size for both images and videos is 30 MB and 4 GB, respectively.
Aspect Ratio
Considered aspect ratios can range from 1:91:1 to ... 4:5, although it displays in the collection library as if they were 1:1.
Resolution
The resolution for each file in the collection may ... vary, but the least resolution should be 1080 x 1080 pixels.
Text Requirements
The headline is 40 characters, the landing page ... URL is needed, and the primary text is 125 characters.
Twitter Ad Specs
1. Twitter Image Specs
Supported Formats
For Twitter image specs, the only accepted and recommended formats you can utilize for ads are PNG and JPG.
Twitter Image Size
To be in a safer place, the recommended Twitter image size is under 5 MB on mobile and under 15 MB on web.
Aspect Ratio
When considering the Twitter image ratio for an ad, a minimum of 1:91:1 is required, although the result might be better when be larger.
Text Recormendations
The recommended Twitter spec for the text generally is 280 characters, although it'll be reduced to 257 if shared.
Twitter Image Dimensions
Single and multi-image tweet: 600 x 335 pixels min, Website card image: 800 x 418 pixels or 800 x 800 pixels, and Message App card image: 800 x 800 pixels.
2. Twitter Video Specs
Design Recommendations
Aspect Ratio
For the Twitter video aspect ratio, we have 1:1, 16;9 and 9:16.
Text Requirements
If you've created a video or are about to create a video for a Twitter post, don't make the caption wordy, as the recommended text requirement is 280 characters max.
Thumbnail
Your video thumbnail, which must not exceed 5 MB, is expected to be in PNG or JPEG format with an aspect ratio that matches the sizing of your video.
Video Length
Know that the Twitter video length limit is 10mins. Though it depends on viewers' demand, the recommended video length should be 15 seconds or less, or 2 minutes 20 seconds if necessary.
Technical Recommendations
Video Formats
Twitter ad spec for video formats is very strict to MP4 and MOV formats as the recommended and supported formats.
Video File Size
The Twitter video size limit we recommend if you prioritize the technicality of your post is 30MB or less. Although the maximum video size is 1GB.
Codec
We recommend AAC-LC (low complexity) for the audio codec, while for the video codec, we recommend H264, Baseline, Main, or High Profile with a 4:2:0 color space.
Bitrate
For the Twitter spec to consider for video bitrate are: 6000 - 10000k (6000k is recommended) for 1080 pixels, and 5000k - 8000k (5000k is recommended) for 720 pixels.
3. Twitter Carousel Specs
“One day I was streaming a movie online and fell in love with the soundtrack. I immediately knew I needed to have it on my playlist so that I could play it over and over again.
Image
1. Media File Size
The Twitter image size must not exceed 30 MB. If at all, it must be heavy.
2. Aspect Ratio
The recommended Twitter aspect ratio is 1:1 and 1:91:1 for carousel images.
3. Formats
We strictly recommend JPG and PNG format when considering the image format for a Twitter carousel post or ad.
Video
1. Media File Size
Normally, Twitter supports videos as big as 1 GB, but a 30 MB video or less is recommended for a perfect carousel post.
2. Aspects Ratio
The carousel's recommended Twitter video aspect ratio is 1:1 or 16:9.
3. Formats
The recommended video formats are MP4 and MOV.
4. Video Length
The recommended spec for a perfect carousel video post ranges from 1 second to 15 seconds.
Note: Following twitter's recommendation on slides number for a carousel, 2 to 6 slides max is recommended.
TikTok Ad Specs
In Feed Ads
TikTok's In-Feed Ads is an awareness tool or category that helps brands reach their target audience in the TikTok community on their "For you" Page through a storytelling video using the right and precise TikTok video ad specs.
Video Formats
For In-Feed ads, the recommended formats include MOV, MP4, AVI, 3gp, and MPEG.
Video File Size
Basically, TikTok video size can be up to 500 MB, but the recommended video size has to be lower than 500 MB.
Video Aspect Ratio
TikTok's recommended aspect ratios for In-Feed video ads are bonded to 9:16, 1:1, and 16:9.
Resolution
TikTok supports a few dimensions that include 720 x 1280 pixels, 640 x 640 pixels, and 1280 x 720 pixels.
Video Duration
A 5 – 60 sec video is allowed, but a better and more engaging In-Feed video ad recommends a 9 – 15 sec video.
TopView
Your brand can cart away with many TikTok users' attention just with TopView ads if only the proper measures to TikTok ad specs are considered. For brands to have the highest impression reaching a wide range of audiences, a mind-capturing ad video is needed with the recommended specifications.
Video Formats
TopView Ads are supported, and the most recommended formats are MP4, MPEG, MOV, and 3GP.
Video File Size
The Topview TikTok profile size should be less than 500 MB (recommended).
Video Aspect Ratio
The recommended TikTok aspect ratio for TopView is vertical 9:16 only.
Resolution
540 x 960 pixels and higher resolutions are recommended as the TikTok resolution size.
Video Duration
TikTok's max length for videos is 3 minutes, but the recommended video for TopView is also between 9 – 15 secs.
Brand Takeover
Band Takeover ad is a short video that gets viewers overwhelmed with an irresistible urge to click on any embed link that can drive traffic for a brand or website. Although there are recommended specifications to order this magic.
Video Formats
Band Takeover is only feasible with mp4.
Video File Size
The recommended TikTok video size is 5 MB or less.
Video Aspect Ratio
TikTok's video size ratio for band takeover is 9:16.
Resolution
One size dimension is 1242 x 2208 pixels while for six size dimensions we have 1242 x 2208, 1080 x 1920, 750 x 1624, 750 x 1334, 720 x 1280, and 640 x 1136 pixels.
Video Duration
The best video duration for this type of ad is 3 – 5 secs.
Branded Hashtag Challenge
A TikTok user can decide to explore or join a hashtag challenge in the TikTok community just to trend identically like TikTok itself does with the hottest hashtag trends. To find your brand glowing, you can create or contest a hashtag challenge using the recommended TikTok video ad spec.
Video Formats
Branded Hashtag challenge goes well with TikTok video formats like mp4, MOV, MPEG, 3gp, and AVI.
Video File Size
Video File size should not exceed 100 MB.
TikTok Video Size Ratio
Aspect ratio is 9:16 ( recommended).
Resolution
TikTok video dimensions for hashtag challenges are 720 x 1280 pixels and higher resolutions.
Video Duration
Video duration can range from 5 – to 60 secs, but it's recommended to utilize a duration between 9 – 15 secs.
Branded Effects
Brand Effect is sharable stickers, AR filters, and special effects, which allow brands to connect with the TikTok community whenever they tend to reach audiences and engage them with the brand's activities by persuading them to use the brand effect for a prize or cash reward that opens up the brand's recognition as it trends.
Video Formats
The supported formats are MP4, MOV, and GIF.
Video File Size
Shouldn't exceed 100 MB.
Video Aspect Ratio
9:16 (recommended).
Resolution
1080 x 1920 pixel max.
Video Duration
60 seconds max.
Instagram Ad Specs
Rectangular
Format: JPG or PNG.
Aspect ratio: 1.91:1.
Resolution: 628 x 1200 pixels is the appropriate Instagram landscape dimension.
File size: The recommended Instagram image size shouldn't be more than 30MB.
Caption: 125 characters.
Square
Format: JPG or PNG (recommended).
Aspect ratio: 1:1 is the recommended Instagram photo size ratio.
Resolution: 1080 x 1080 pixels is the right Instagram image spec to pick for square images
File size: 30MB max.
Caption: 125 characters.
Rectangular
Format:MP4.
Aspect ratio: the recommended Instagram video size ratio for this category is 1.9:1.
Resolution: 315 x 600 pixels (recommended).
File size: 4 GB is the maximum video size for Instagram, but it's advisable to use a lesser file size.
Length: 60 seconds maximum.
Thumbnail image ratio: It should be identical to the aspect ratio of your video.
Caption: 125 characters.
Square
Format:MP4.
Aspect ratio:1:1.
Resolution:the Instagram post dimension recommended for a square video is 600 x 600 pixels.
File size:4 GB maximum.
Length:60 seconds maximum.
Thumbnail image ratio: It should be identical to the aspect ratio of your video.
Caption: 125 characters.
Note: The thumbnail image may not have more than 20% text for landscape and square specs.
Instagram Story Specs
Instagram has made advertising easier, engaging, and lucrative for top brands through Instagram stories Ads as ads appear in between the stories of active users as an image or video. Your brand can also reach its climax with other top brands if only the correct specs are introduced.
Image
- 1. Width: 1080 pixels is the recommended resolution width.
- 2. Height: 1920 pixels is suitable as the resolution height.
- 3. Format: JPG or PNG is recommended for Instagram stories.
- 4. Image ratio: 9:16 is the most recommendable aspect ratio.
- 5. File size: 30MB is the maximum required image size for Instagram story ads.
Video
- 1. Width: 1080 pixels is the recommended width for Instagram story ads.
- 2. Height: 1920 pixels is the recommended height for Instagram story ads.
- 3. Format: MOV or MP4 can be considered as a format for Instagram stories.
- 4. Resolution: the minimum resolution to think for Instagram stories is 720p.
- 5. File size: 4 GB is the maximum required file size.
- 6. Recommended aspect ratio: 9:16 is the most recommendable aspect ratio to consider for this category.
- 7. Video duration: 60 seconds is the maximum recommended length.
Instagram Carousel Ads
Carousel Ads is another solution Instagram created to cater to ads that require multiple images and videos. The secret behind this kind of post's conversion is the utilization of the perfect and recommended Instagram ad specs for it.
Image
- 1. Format: JPG or PNG is endorsed.
- 2. Aspect ratio: 1:1 is perfect for the Instagram photo size ratio.
- 3. File size: 30MB max per image.
- 4. Resolution: 1080 x 1080 pixels is the preferred Instagram post dimension.
- 5. Caption: 125 characters max.
- 6. Number of slides: 2 – 10 slides per post (carousel).
Video
- 1. Format: MP4 (recommended).
- 2. Aspect ratio: 1:1.
- 3. File size: 4 GB max per slide.
- 4. Resolution: 315 pixels x 600 pixels (landscape), 600 x 600 pixels (square) min, and 1080 x 1080 pixels max.
- 5. Video Length: 60 seconds maximum.
- 6. Thumbnail image ratio: must be the same as the ratio of the video (1:1).
- 7. Caption: 125 characters max.
- 8. Number of slides: 2 – 10 slides per post (carousel).
LinkedIn Ads Specs
1. LinkedIn Image Specs
Company Page
LinkedIn business pages with their impressive conversion have given the room for individual companies and organizations to showcase what they're made up of with images and a winning chance to connect their brand and products to LinkedIn members. To fit into this golden chance, you will have to follow the LinkedIn ad specs.
- 1. Format: JPG or PNG
- 2. Recommended size: 5 MB for LinkedIn single image ad specs.
- 3. LinkedIn company logo size: 300 x 300 pixels.
- 4. LinkedIn cover photo size: 1128 x 191 pixels.
- 5. LinkedIn Sponsored Content image size: 1200 x 627 pixels.
- 6. LinkedIn Business Banner image: 646 x 220 pixels.
- 7. LinkedIn image sizes for blog post link images: 1200 x 627 pixels.
Personal Profile
LinkedIn personal pages carry the maximum buying power to engage individuals as they visit your profile to explore and connect with your activities, experiences, skills, endorsements, and images. The secret to this is only revealed if the LinkedIn ad specs are considered in your profiling. i.e.
- 1. Format: JPG or JNP.
- 2. Recommended Size: LinkedIn ad image size is usually 5 MB and 10 MB max for LinkedIn carousel ad specs.
- 3. LinkedIn profile picture size: 400 x 400 pixels (recommended).
- 4. LinkedIn cover photo size: 1584 x 396 pixels.
- 5. LinkedIn ad image size: 1200 x 1200 (square) 1080 x 1350 (portrait).
- 6. LinkedIn link post size: 1200 x 627.
2. LinkedIn Video Specs
Company Page
Company pages, here again, give companies uncountable prospects to advertise their brand products and scale higher using a video and appropriately following the recommended LinkedIn ad specs.
- 1. Format: MP4 (recommended).
- 2. Aspect Ratio: 1:1 (recommended), 9:16, or 16:9.
- 3. File Size:the recommended LinkedIn max video size is 200 MB starting from 75 kb.
- 4. Dimension: the recommended LinkedIn video dimensions are landscape (360, 480, 720, and 1080 pixels), vertical (500 x 625 pixels and 1080 x 1920 pixels), and square (between 600 x 600 pixels and 1080 x 1080 pixels).
- 5. Video Length: 3 seconds at least, 30 minutes max.
- 6. Caption: 70 characters max recommended.
Personal Page
Like LinkedIn's company pages, LinkedIn's personal page permits individuals to connect and showcase their product or service to the LinkedIn community through a video ad reaching a significant number of people only with the right LinkedIn ad specs.
- 1. Format: MP4 (recommended).
- 2. Aspect Ratio: 1:1 (recommended).
- 3. File Size:the recommended LinkedIn max video size is 200 MB starting from 75 kb.
- 4. Dimension: the recommended LinkedIn video dimensions are between 600 x 600 pixels and 1080 x 1080 pixels.
- 5. Video Length: 3 seconds at least, 10 minutes max (recommended).
- 6. Caption: 70 characters max recommended.
Pinterest Ad Specs
Part 2. How to Adjust Social Media Specs
It's so unfortunate that many people might have been picking and using the wrong social media spec for some of these listed social media platforms in part 1, if not all. If you fall into this category, it's nothing to worry about as we recommend these three solutions, leaving you to your choices.
UniConverter's Solution
Upload the files
Click "Converter" on UniConverter and the "Add Files" icon at the top left corner of the converter's interface to add the media file(s) to be converted to the recommended spec(s).
Select the output format
Afterward, click on the "Output format" option below, then select "Web Video", choose your preferred social media format.
Convert the file
Click on "Convert" or "Start All" to start the conversion.
Upload the file
Click "Toolbox" and select "Auto Crop". Then import the converted video using the "Add File" at the top left corner.
Select custom aspect ratio
Select any of the social media sizings and click "Analyze" to auto crop in respect to the selected presets.
Export the cropped file
If you're not satisfied with the result after the analysis, simply use the "Adjust Ratio" to adjust AI prediction and click "Export" afterward.
Bring the file on Smart Trimmer
Open "Smart Trimmer" and import the previously exported video using the "Add File" icon at the top left corner.
Make the duration fit the right specs
Trim out the unwanted parts through "Audio Volume", "Audio Length", or "Audio Buffer". You can also use the "Scissor" icon at the left of the editing timeline to trim and cut.
Export the result
Finally, click the "Export" button.
Open compressor and add files
Click the "Video Compressor". From the top left side of the video compressor's interface, and click on the "Add File" icon to import the video.
Select cumstom settings
Click the "Document icon", once the window appears, move the "Slider" within the recommended range to increase or decrease the file size.
Start the compression
Afterward, click on the "File Location" option below to choose the file's destination and click on "Compress" or "Start All" to compress the video.
Tips: UniConverter also features with a image converter to help convert image format and crop images.
Online Approach
Clideo is a web-based software with numerous accessible tools that makes media work easy. With Clideo, users can seamlessly convert any video into their preferred social media spec utilizing the steps below.
- 1. Load Clideo. Click on "Resize" and "Choose File".
- 2. From "Resize for" click on the social media option.
- 3. Click the blue "Export" button, and download the file.
Reasons to Choose:
- 1. Clideo is direct and easy to use.
- 2. It supports all the recommended social media platforms.
- 3. It is compatible with iOS, Android, Windows, Mac OS, etc.
Reasons to Avoid:
- 1. Converted files carry watermarks.
- 2. It has no high-speed conversion tool.
Built-in Solution
Aside from the online approach, users of windows and Mac OS also have the grace to borrow built-in apps like Photos or iMovie just to convert media files into the specs in part 1. To utilize iMovie, kindly follow the steps below.
- 1. Launch iMovie app on PC and pick a video or photo.
- 2. Click the "Crop to Fill" icon, then adjust the frame.
- 3. Click on the "apply button" at the top right side.
Reasons to Choose:
- 1. Allows any aspect ratio.
- 2. Best for Mac users having the basic editing needs.
- 3. Various export qualities available.
Reasons to Avoid:
- 1. Can not help corp automatically.
- 2. No already custom specs for each platforms.
Part 3. Q&As about The Specifications for Social Media
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What is the difference between aspect ratio and Resolution?Often, this aspect of social media spec tends to confuse a lot of people, but to make everything easier, the aspect ratio is the ratio of an image/video width to the image/video height, such as (16:9, 1:2, 2:3, and more) while a resolution is a total number of the pixels ( minutes area of illumination) that displays as a picture on your screen, i.e., 600 x 600 pixels, 1080 x 1920 pixels, and more.
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How to post a YouTube video on Instagram?There is no Share icon related to Instagram on YouTube, so we can not post YouTube videos on Instagram directly. But we can still make it. All that needs to be done exits to convert the YouTube video to an Instagram recommended format and use an Instagram aspect ratio and resolution with an unapologetic software like the Uniconverter 13. Then upload the video by clicking “Create Story” on Instagram.
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What is the difference between Reel and TikTok?Instagram Reel and Tiktok are most likely identical in terms of design and technicality, but one key feature that differentiates both is that users can't record a video longer than 60 seconds with Instagram Reel, while TikTok, on the other hand, allows up to a 30-minute video.
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How to upload a video longer than 15 mins on YouTube?Uploading a video longer than 15 minutes is not an impossible task, but to get that mission accomplished, the Google account connected to your YouTube account has to be verified either by a text verification code or an automated voice call.
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What is the size of the Google form header?The recommended size of the Google form header to select is 1600 x 400 pixels. However, the bottom Center of the header may be unclear, so we recommend this sizing to deliver every perfection desired.
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Which app is best for making banners?Although many apps can be used to create or design banners, we can recommend good apps like Canva, Adobe Spark, Adobe Illustrator, Bannersnack, Poster Maker, Desygner, Cover Photo Maker, Poster Maker & Poster Designer, DRAW, and GIMP.
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